Many people have heard me speak of the
next financial bubble to burst which,
in my opinion, will be that of the self
invested personal pension (SIPP)….
and it appears it may have started with
a green oil investment.
There has been a sudden surge of activity
from HMRC and the Serious Fraud Office
in connection with large amounts of pension monies pouring into such a product.
It is understood that one FSA regulated
company may have been investing up to
£2 million from people’s pensions….per week,
and in doing so may have exploited some holes
in the system.
This may explain why their web presence
has significantly reduced of late.
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I truly enjoy my job.
Not many people can say
that but I can.
The five reasons below are
why I have been having a ball
whilst others have been down
in the dumps over the UK market
in recent years.
And more importantly, this is
also why you could be enjoying the
same things if you read this blog.
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You are not rational, nor am I, no humans are.
In my first post we covered how to sift through marketing.
This is one thing you should know before even setting
eyes on marketing literature.
We all act based on emotion all the time, it’s just
how are brains our wired.
There are many examples of this but one of the most
persuasive is the case of Elliot.
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And surprisingly, that mis-selling isn’t only from the
less-than-honest salesmen….
Actually, many otherwise fairly good sales people mis-sell,
and they do it mostly through naivety and plausible
deniability.
How can that be? Find out in this post.
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Wouldn’t it be great to see past the sales hype…
Because more often than not, a lot of marketing IS misleading…
but not actually in the way that you THINK it is.
What’s worse – some of those terribly designed brochures from ‘stranger companies’ can hide strong products!
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